Consuelo Alba

(pronouns: she/her/hers)

Consuelo Alba is the executive director and co-founder of the Watsonville Film Festival (WFF). Under her leadership, WFF developed from a grassroots collective into a non-profit arts organization. It offers year-round programming focused on Latinx filmmakers, with stories that illuminate our shared humanity and inspire positive change. 


Consuelo was born and raised in Mexico City. She grew up visiting archeological zones, museums, and plazas all over Mexico, developing a deep appreciation for the diversity and richness of her culture. Since moving to California 25 years ago, she has made it her mission to honor her roots through her work as a translator, reporter, editor, business owner, documentary filmmaker, and cultural activist.


Since 2011, Consuelo has leveraged the power of film to inspire, heal, connect, and shift disempowering narratives and harmful stereotypes. In her role as festival director, she is a multimedia producer and film curator whose work centers on equity, creativity, full potential, and joy for everyone. 


Consuelo graduated with honors with a BA in communication sciences and journalism from Universidad Nacional Autónoma de México. She worked as a translator for El Andar, an iconic bilingual magazine in Santa Cruz, and as an editor with Nuevo Mundo, the Spanish language publication of the San Jose Mercury News.


Consuelo co-owned a cultural store called Alma and directed documentary films with Veremos Productions. Her documentary film El Andalón/The Healer screened in more than 30 film festivals worldwide, received numerous awards, and was broadcast on Mexican public television.


She has participated in numerous community efforts. Currently, she serves on the board of the Santa Cruz County Arts Council and is a partner in the Radical Transformational Leadership Through the Arts program. 


Consuelo loves to dance, cook, hike, and travel with her husband, John.