Goals and Actions

Photo Credit: NAACP Santa Cruz County Branch, WestCliff Creative

Our purpose is to build awareness, trust, and investment in the work led by, for, and in support of People of Color in Santa Cruz County. Through our individual and collective stories and efforts, we give voice to our experiences and propel actions and funding that will change existing systems of inequity and build a county where everyone can thrive.

Our goals are to

1

Increase upward economic mobility and sustainable local career pathways for current and next generation leaders of color and community networks.  

2

Amplify, value, celebrate, and preserve People of Color’s stories, arts, culture, and community events. 

3

Change policies, structures, and systems at the root level with people of color-led solutions, representation, and power to increase equity and anti-racist policy

4

Deliver essential services, address barriers, and build community capacity to fight racial disparities to improve well-being for People of Color to prosper. 

5

Continuously give and grow sustained funding for communities of color.

These goals will take time and your support.

We defined three specific actions for 2021 to begin addressing these goals:

  1. Share the Rise Together story, purpose, and how you can join us through online content and events.

  2. Award Community Foundation grants to advance racial equity in Santa Cruz County and share those stories.

  3. Increase investments in organizations leading racial equity in Santa Cruz County.